Tips if you don’t have time to do SEO
Between 2017 and 2019, I co-founded a business that generated over 10k per month in revenue through 100% organic traffic.
I strongly believe in the power of delivering value and educating your market to build authority with a loyal audience that wants to buy from you.
During that time, we wrote many detailed blog posts and ebooks about startups, especially for early-stage founders, and we generated a lot of leads using a free assessment.
I’m not saying that ads and outbound prospecting no longer work, but you’ve probably read or seen firsthand how increasingly difficult and expensive they’re becoming. Competition and budgets are growing faster than new users on famous online platforms.
The problem I see when talking to early-stage founders is that they don’t know how to optimize their content to rank on Google, and it takes months for initial results to appear. I don’t blame them—there’s so much to do that it’s common for us to invest our time in actions that will yield immediate results. But how sustainable is your acquisition engine if you only invest in ads or rely on outbound?
If you find yourself in this dilemma, I think I can help you!
Debunking the SEO Myth
First off, let’s debunk a common myth: SEO doesn’t have to be a slow burn that eats up all your time. Traditionally, SEO has been seen as this complex, long-term investment that only large companies with dedicated teams can afford to tackle. But times have changed. With the right approach and tools, you can make meaningful SEO strides without spending hours poring over analytics or becoming a keyword wizard.
If you don't have hours to invest in SEO, what about five minutes a day? The idea is to integrate small, impactful SEO tasks into your daily routine—focused efforts that compound over time.
5 Minutes a Day: Small SEO Tasks That Compound
Everyday, spare 5 minutes to do one of these activities:
Identifying High-Impact Keywords Quickly
- Long-tail keywords are your new best friend. They’re the specific phrases that your potential customers are actually typing into search engines. While they might have lower search volumes, they’re often less competitive and more likely to convert.
Quick Tips:
- Use Ranqio.com for Instant Suggestions: It provides a list of relevant long-tail keywords without the heavy lifting.
- Leverage Google’s Autocomplete: Start typing a query and see what suggestions pop up—that’s gold right there.
- Don’t Ignore Low Search Volumes: Keywords with lower volumes can still drive valuable, targeted traffic.
Creating Optimized Content Without the Overwhelm
Content is still king, but creating it doesn’t have to be a royal pain.
Content Creation Hacks:
- AI-Powered Writing Tools: Utilize platforms like Ranqio’s AI writer or your favorite AI model to draft content quickly. You get a solid starting point that you can tweak to add your personal touch.
- Repurpose Existing Content: Turn a webinar into a blog post or split a comprehensive guide into a series of shorter articles.
- Focus on Readability: Break up text with headings, bullet points, and images to make it more digestible.
On-Page SEO Tweaks That Make a Difference
Sometimes, small adjustments can lead to significant improvements.
Quick Fixes:
- Optimize Title Tags and Meta Descriptions: Ensure they’re compelling and include your target keywords.
- Use Header Tags Effectively: Organize your content with H1, H2, and H3 tags for better readability and SEO.
- Compress Images: Faster-loading pages improve user experience and search rankings.
- Improve Site Speed: Tools like Google PageSpeed Insights can help you identify quick wins.
Building Backlinks the Easy Way
Backlinks are like votes of confidence from other websites. They can significantly boost your site’s authority and rankings.
5-Minute Link-Building Strategies:
- Guest Blogging Outreach: Use a template to pitch guest posts to relevant blogs in your industry.
- Leverage Existing Relationships: Reach out to your network for backlink opportunities, like testimonials or case studies.
- Engage in Online Communities: Contribute valuable insights in forums or comment sections (without spamming!) to naturally attract backlinks.
Tracking and Measuring Your Success
You can’t improve what you don’t measure, but that doesn’t mean you need to drown in data.
Essential Metrics:
- Organic Traffic: Monitor the number of visitors coming from search engines.
- Keyword Rankings: Keep an eye on where you stand for your target keywords.
- Conversion Rates: Focus on how well your site turns visitors into customers or leads.
Quick Setup:
- Google Analytics and Search Console: These free tools offer invaluable insights. Set them up once, and you’re good to go.
Real-World Success Stories
Groove HQ
By focusing on content marketing and strategic keyword use, Groove HQ increased their organic traffic by 5,000% in just six months. They started small, with targeted blog posts and guest articles, and the results were phenomenal.
Source: Groove’s Blog Strategy
Canva
Canva grew into a design giant by creating SEO-friendly landing pages and optimizing for long-tail keywords. They reached over 10 million users in their first few years without massive ad spend.
Source: Canva’s SEO Strategy
The Next Step: Accelerate Your SEO with AI
If you’re hungry for more actionable tips and in-depth guidance, I’ve put together an ebook titled “The Busy Startup Founder’s Guide to Rapid SEO: Accelerate Your Revenue in Just 5 Minutes a Day.”
What’s Inside:
- Detailed strategies broken down into easy-to-follow steps.
- Checklists and templates to streamline your efforts.
Cheers to your success!